About Active Whimsy
Active Whimsy Pty Ltd is a South Australian tourism company dedicated to creating experiences that encourage people to slow down, become curious and connect more deeply with the places they visit.
We believe the best travel experiences don't simply take people somewhere—they help them see somewhere differently. Whether that's by bicycle, e-TukTuk, on foot or through immersive events, our aim is always the same: to create moments that surprise, delight and leave lasting memories.
Our philosophy is built around two simple ideas.
Active represents movement, exploration and participation. We believe people experience destinations more meaningfully when they actively engage with landscapes, communities and culture rather than simply observing them.
Whimsy celebrates curiosity, creativity and joy. It reminds us that the most memorable experiences often include an unexpected moment, a smile, a story to tell or a different way of looking at the world.
Together, they define the experiences we strive to create.
What We Do
Today, Active Whimsy is proud to operate SA eBikes, an award-winning active tourism business helping visitors explore McLaren Vale through premium e-bike hire, guided and self-guided tours, e-TukTuk experiences and accessible adventures.
SA eBikes has grown into one of South Australia's leading active tourism businesses by combining exceptional local knowledge, premium equipment and genuine hospitality with a commitment to sustainability and accessibility.
Looking Forward
While SA eBikes is currently our primary tourism brand, Active Whimsy exists to provide the foundation for future ideas and experiences.
We're continually exploring opportunities to create new ways for people to experience South Australia through:
- Active tourism experiences
- Accessible tourism initiatives
- Creative and immersive events
- Arts and festival collaborations
- Destination partnerships
- Sustainable tourism innovation
- Educational and community projects
Some ideas may begin as small local collaborations. Others may grow into entirely new experiences. All are guided by the same belief that tourism should inspire curiosity, foster connection and contribute positively to the communities and environments in which it operates.
Our Values
Curiosity
We encourage people to look beyond the obvious and discover the stories, landscapes and communities that make every destination unique.
Accessibility
Great experiences should be available to as many people as possible, regardless of age, mobility or cycling confidence.
Sustainability
We believe sustainability should be demonstrated through meaningful action and thoughtful decision-making, creating long-term benefits for visitors, communities and the environment.
Creativity
Innovation doesn't always mean doing something bigger. Often it means finding a more enjoyable, more memorable or more inclusive way to experience a place.
Partnership
The best visitor experiences are rarely created alone. We work alongside local businesses, artists, tourism operators, councils and communities to create experiences that strengthen destinations as a whole.
Our Vision
To become a recognised creator of active, accessible and imaginative tourism experiences that help people discover South Australia differently.
Because the best journeys don't simply change where you've been.
They change how you see the world.